Preserved Memories

MAKING A TIN CAN
AND ITS CONTENTS VALUABLE AGAIN

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Problem

The Shepparton Preserving Company is the last Australian cannery using homegrown produce. But Australians no longer value the quality of preserved fruit. A tin can is just a tin can. We needed to remind people that what’s inside a can of SPC is special.

Idea

We created Preserved Memories. Using SPC’s own preserving process, we invited people to preserve their most cherished items in uniquely designed SPC cans. Driven through social media, there was an outpouring of emotion as Australians shared their deeply personal stories.

Hundreds of precious items were then chosen and individually sealed inside cans designed around the owners’ memories. This created personalised time capsules, building lifelong connections with the brand.

LAUNCH FILM & SOCIAL RESPONSE

We launched with an emotional online film inviting Australians to preserve their most treasured items, sparking an overwhelming response from thousands across the nation.





DESIGN

Each label was individually crafted with the object on the front and its story on the back. The object was then sealed inside the can, preserving the contents for generations to come.






HEARTFELT RESPONSES

The Preserved Memories were returned to their owners, who then shared them across their own social channels, driving further conversation about the importance of the preserving process.






A SELECTION OF MEMORIES

Below is a selection of the Preserved Memories, which are housed on the campaign site - www.spcworthpreserving.com.au

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Results

The campaign reached thousands across the nation, sparking passionate conversation and built genuine affection for the brand.
Preserved Memories made the tin and its contents valuable again, reminding Australians that anything important is worth preserving.

#1

FMCG brand for
engagement in Australia

230%

increase in
social growth

130%

increase in positive
brand affinity