#SPCSunday

SPC Australia

#SPC Sundays

About

Situation

With cheap imports flooding the market, Australian’s oldest fruit processing company was under threat. 3000 jobs were unsafe and the Government refused to help. One everyday Australian took a stand. Linda Drummond posted the #SPCSunday hashtag, encouraging friends to eat SPC in support.

Response

We recognised this could be embraced by the nation. So we immediately connected Linda with media, and orchestrated the campaign with a barrage of real-time interactions that helped turn Linda’s hashtag into a corporate Australian success story.

SPC Sunday

Australians showed their love for an iconic brand.

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Impact

14.9 million
Twitter
impressions

$100 million
guaranteed
funding

Sales
increased
60%

3000
jobs
secured

An Australian icon saved.

Thanks to the #SPCSunday campaign, SPC was granted a rescue package from the Victorian Government, plus a 5 year deal with Australia’s biggest supermarket chain, saving 3000 jobs and the future of a beloved Aussie brand.