FIN FOR A FIN

GLIDE FINS

THE SURF FIN THAT STOPS SHARKS BEING KILLED

VISIT WEBSITE

FIN FOR A FIN case study

PROBLEM - A CYCLE OF REVENGE KILLING

When there’s a shark attack, revenge is taken. And it’s done without the surfer’s wishes ever truly being known, as there’s no way for them to communicate it.

SOLUTION - THE SURF FIN THAT BREAKS THE CYCLE

FIN FOR A FIN is a specially marked surf fin that alerts authorities to a surfer’s wishes for the shark not to be killed in the event of an attack. As sometimes that’s the only thing that survives. Profits fund shark alert technology and shark behaviour education. Creating a cycle of coexistence. Not killing.

DESIGN

PERFORMS & PROTECTS
Designed by world-renowned, Glide Fins – our custom fibreglass fins are more than just a powerful statement. They’re made to perform.

Brand logo
Thruster Fins
Longboard Fin

BRANDED CONTENT

Play influencer content
Play online content

PR & SOCIAL RESPONSE

Reposted by Discover Sharks - 31.5K likes
Reposted by The Inertia - 53.5K views
157K views and counting on Mikes feed

WEBSITE & GLOBAL REGISTRY

The FIN FOR A FIN registry captures the surfer's wishes on a global database, so next of kin and authorities know they want the shark protected.

BENEFICIARIES

With only $10K spent on Media & PR

OUTCOME - PROTECTING SHARKS & SURFERS

Shark killing is a divisive issue across the world. FIN FOR A FIN gives a voice to surfers who want to publically declare their stance on the protection of the sharks, even in the wake of tragedy. And in doing so, is empowering them to fund a safer and healthier ocean.