RE-LOVING 100 YEARS OF BONDS ADS FOR THE LOVE OF THE PLANET
Every year in Australia, over 500,000 tonnes of fabric waste end up in landfill. That’s why Bonds created the Re-Loved range, made with up to 45% recycled material. So how do you promote a sustainable range in the most sustainable way possible?
We created Bonds Re-Loved: a digital campaign made entirely of re-loved material. Instead of creating anything new, we re-loved one hundred years of Bonds’ iconic advertising – from old print ads, to old films, even one of their models. In doing so, we created an entire digital suite of content without creating a big carbon footprint.